Running Y Resort · Social Media

Instagram Performance Dashboard Quiet luxury, clearly measured

Campaign window: Oct 30 – Nov 29 · For GMs & owners
Total Reach
Unique guests who saw at least one post.
Awareness
Total Views
Video plays, including replays.
Attention
Total Engagements
Likes, comments, shares, saves & reposts.
Interest
Avg ER (Reach)
How persuasive posts are once seen.
Benchmark
Engagement Rate by Post
Shows which individual posts guests responded to most.
Engagement · % of Reach
How to read this: Each bar is a post. Taller bars mean a higher share of viewers chose to interact rather than scroll past. These are the creative ideas worth repeating, turning into series, or supporting with paid spend.
Reach vs Views Over Time
Are more guests seeing and watching our content as we post?
Trend · Volume
How to read this: The green line shows how many unique people we reached with each post; the blue line shows how many times videos were played. When both lines rise together, Running Y is staying top-of-mind and building familiarity with the resort.
Experimental vs Promotional Content
“Experience” storytelling compared with more traditional ads.
Content Mix
How to read this: Experimental posts highlight rooms, cocktails, golf and scenery; promotional posts feel more like offers or announcements. Higher bars show which style guests are more likely to engage with, helping us decide where to focus creative energy.
Engagement Breakdown
What kind of actions guests are taking when they enjoy a post.
Engagement Mix
How to read this: Likes show light interest, comments show conversation, shares pass Running Y to new potential guests, and saves often signal trip-planning. A healthy share of saves and shares is a strong early indicator for future bookings.
Top & Bottom Posts (by Follower Engagement)
Which posts “punched above their weight” with our audience.
Highlights
Post Category ER by Followers
How to read this: These posts are ranked by how engaged our own followers were. High performers are the patterns to repeat; low performers are where we adjust the story, visuals, or timing.